If you would like to find new clients on LinkedIn then you need a plan!
Part of that plan will be based on your successes to date.
To do this effectively you need to know the results you are getting at the moment from your sales activity.
It will allow you to spot what you need to do more of, where your weak points are in the process and exactly what action you need to take to achieve your goals.
Monitoring what you do is important because it gives you the data you need to be able to scale up your business.
Take a time period, say, the last 6 months then look at:-
The likelihood is that you have not monitored your activity to this extent in the past. Have a look back and see what you can cobble together. It will at least give you some idea on which to base assumptions. But putting this into action is easily done moving forward. Start today!
Here is an example of how that data might look over one month
Using this example, if you want to double your income then you need to reach out to 10 people a day – 200 a month. Or charge more per client. Or get better at sales.
Most people underestimate the number of people they need to ‘touch’ each month to get the desired number of calls. Without the calls you are going to miss your target on the revenue.
By reach out or touch point I mean to start a conversation with someone.
I also monitor the following:
There is a direct correlation between the numbers of new connections and the number of sales I get.
As I mentioned earlier you need to be able to spot the weak links.
I remember a few years back talking to someone who had his calendar booked solid with sales calls. He was selling a $97 software product but was getting no sales. He diagnosed the problem as the price being too high. Obviously this wasn’t the case.
His issues were that he had not targeted properly and had poor sales skills.
If you are having 100 sales calls a month but few sales you have to be able to spot what needs to change. And then change it.
Most people’s problem is that they have too few sales calls booked on the calendar. And that is generally because of six things.
The basics need to be in place.
If you know me then you know that this is part of my tried and tested 3 Step Business Accelerator Method.
If you want to know more about how to get new clients online, message me here on LinkedIn or email me, email@example.com
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