Linkedin marketing is not an island. It is part of the marketing mix – a tool in your tool box. There are other tools and activities that can maximise Linkedin marketing to get you even better results. This is all important to reach your end goal of sales, visibility and credibility.
I love to read about marketing, and not just Linkedin marketing strategies.
I like to keep my knowledge up to date. And I like to pass on information that will help build new business online. And to share the different ways that you can build engaged audiences online.
Here are a few facts that I have come across recently and what my views of each are.
- Much underrated SEO was deemed better than PPC for generating sales by 70% of Databox respondents (Talk to experts, @ElaineLindsay @RebeccaOsano, @damonburton for advice on SEO) Developing an SEO strategy and implementing it may not bring you immediate result but your efforts will pay off within 3- 6 months for sure. It is not a tactic that you use to get clients fast online but it is a solid one!
- Search is the number one traffic source to blogs across all industries – how good is your SEO!? Your blog posts need to be found and read to be effective! Again, follow or talk to the people above to learn more.
- 65% of 25-49 year olds speak to their voice enabled devices at least once a day. Ensure that your content includes long tail keywords and phrases and you write the way people might speak as opposed to the way they might write something into a search engine. Check that your website is optimised for voice search
- Content marketing is continually rising in popularity but is the quality rising with it? 70% of marketers now actively invest in content marketing so make sure your content stands out
- 73% of people admit to skimming blog posts so how can you lay out your copy so that the reader still gets your main messages? Use headings, subheadings, bold text, visuals etc.
- The use of popups on your website to sign people up to a lead magnet and your email list have become popular over the last few years but have a low conversion rate at 3% compared to landing pages at 23%
- Articles that are over 3,000 words get 3x more traffic, 4x more shares. I do not think that I have ever written an article that long but maybe I will give it a try some time. Set aside time to plan out and write your content and batch produce – it’s worth it!
- 51% of companies say updating old content has proven the most efficient tactic implemented. I have made a note to go back through my old blog posts and articles to update. These last forever on Google so it is worth the effort as you will be seen to be delivering up to date information and be taken more seriously
- As of 2020, Google’s search algorithms are trying to transcend text to images, voice/podcasts and videos. This is a key consideration for your content strategy. I am a writer and not as happy on video and audio but I have to find a way to do this! (Coming soon – watch this space!). If I can do it, you can do it!
- 93% of brands got a new customer because of a video on social media so if it is that high, the pay off for video is enormous. What puts me off is the setting up, getting the lighting right etc, – it all seems like a big load of trouble. And the thought of actually being on camera is quite frightening – I do not like seeing myself on camera at all! I am considering batch filming every 2 months and using the fabulous @AlexSearle to do the heavy lifting. The more I do video – the more I will get used to seeing myself on camera. (I hope!)
- Over 84% of social media accounts are run by the owner of the company which I think is staggeringly high. I have done this both ways- done it myself and got someone to do it for me. Hands down doing it, or the bulk of it, yourself wins hands down.
- Email marketing is something that I let lapse for a while but I am back into it now. And I am glad I am because roughly 80% of marketers have reported an increase in email engagement over the past 12 months. And that’s what we are all looking for – clients who are having a conversation with us. Are you inviting interaction and engagement in your emails using for example, a simple question to kick off the conversation?
- I had to laugh when I saw that 40% of consumers say they have at least 50 unread emails in their inbox as I have over 500! (Must do something about that!) How do you manage your email InBox?
- 68% of businesses use automation in some way. My thoughts on this are that some automation is good, necessary even. For example, email automation but it is good to be mindful that people want to interact with people so we need a balance and engage personally as much as possible
- That said, 64% of people across generations said they prefer messaging to a call or email! It is rare these days to pick up the phone and call someone about business in a way that it never was a decade or so ago. It feels intrusive somehow. What do you think about this? Do you call someone rather than message or email? Do you mind if people call you without making an appointment?
- 78% of salespeople engaged in social selling are outselling their peers who are not. Social selling is all about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals. This technique enables better lead generation and eliminates the need for cold calling (does anyone still do that these days?). Building and maintaining relationships is easier within a network, like LinkedIn, that both you and your client trust.
What was the most surprising of all these facts?